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Label Emmaüs
Nov. 2023
360º • Branding • Print • Social Media
Label Emmaüs is the online plateform for Emmaüs' charity shops in France which allows you to donnate or buy a variety of items at a very small price.
For this group project, though Emmaüs is very well known in France, we noticed that very few people knew about their online platform.
Thus, we decided to promote Label Emmaüs' platform through a print and digital advertisement based on the analogy of the cycle of trends and the circular economy illustrated by vintage/archive pictures showing items (objects, clothes etc.) and a catchy phrase, without naming the charity shop.
Print advertisement:
Logo redesign:
Instagram feed, posts and stories:
Tiktok:
